Gaming · Go-to-market · Creator outreach
Steam Game Marketing
Marketing support for an indie cooperative horror-puzzle game, with a focus on stronger positioning, creator discovery, community channels, and promotional content.
Focus
The project needed clearer positioning and more visibility ahead of Steam promotional milestones. I contributed by researching comparable games, refining marketing language, planning creator outreach, and developing promotional concepts for Chinese and international channels.
My contribution
- Reviewed Steam page positioning and description structure.
- Researched comparable co-op horror and puzzle titles.
- Developed outreach approaches for Bilibili and Xiaohongshu gaming creators.
- Created creator-recruitment visual concepts and messaging.
- Explored Discord, Reddit, and community-led launch channels.
- Supported planning around Steam Next Fest and pre-launch content timing.
Work samples
STEAM / GAME VISUAL
CREATOR RECRUITMENT
Add your Bilibili / Xiaohongshu recruitment graphic here
Add your Bilibili / Xiaohongshu recruitment graphic here
COMMUNITY PLAN
Add planning screenshots or channel strategy here
Add planning screenshots or channel strategy here