Brand launch · Creator marketing · Content production
Haidilao Southcenter Grand Opening
Supporting a fast-moving restaurant launch through creator coordination, community outreach, event execution, and social-first content production.
The project
The Southcenter opening required rapid local awareness and a large volume of creator participation in a short window. My work focused on coordinating creators, supporting the launch content plan, and helping the team execute quickly across outreach and production.
100+creators coordinated
4 dayshigh-intensity creator coordination window
CN + ENbilingual outreach and communication
My contribution
- Built and managed KOL/KOC outreach across Instagram, TikTok, and Xiaohongshu.
- Coordinated creator scheduling, rescheduling, attendance details, and deliverable expectations.
- Developed short-form content concepts, hooks, CTAs, and production shot planning.
- Supported commercial video filming and opening-day social content production.
- Adapted creator communication in both Chinese and English for different audiences.
Work samples
Replace the placeholders below with your actual launch photography, KOC/KOL posts, shot lists, and commercial video stills.
OPENING DAY / HERO VISUAL
LOCATION / CAMPAIGN ASSET
SHOT LIST / PRODUCTION
Add a screenshot of your actual planning sheet here
Add a screenshot of your actual planning sheet here