Integrated campaign · Event marketing · Community outreach
Eric Sun Seattle Masterclasses
A short-turnaround campaign built to generate awareness, community interest, and ticket momentum for two Seattle hip-hop masterclasses.
The challenge
When I took over promotion, one class had not begun selling and the other had fewer than five bookings. The campaign had roughly one week to create momentum, so the strategy needed to be targeted, fast, and community-driven.
20Seattle dancers contacted
10local dance crews contacted
5Xiaohongshu KOCs contacted
Campaign approach
- Used VIP discounts and guest spots to activate trusted local dancers and crews.
- Created Chinese-language promotional assets and messaging for Xiaohongshu creators.
- Targeted family/parenting creators for the beginner-friendly foundation class.
- Produced promotional reels around Eric Sun's dance style, credentials, and workshop experience.
- Supported flash-sale, giveaway, story reminder, and urgency messaging.
- Captured on-site recap and interview content for the event itself.
The campaign shifted from broad awareness to community-led urgency in the final days.
Work samples
EVENT / COMMUNITY
PROMO POSTER
CREATOR OUTREACH
Add screenshots of outreach / campaign assets here
Add screenshots of outreach / campaign assets here